תמונה: a1b09c3b960d3497c137a776921186d09c45998c

Corp. Marketing Manager


Basic Job Purpose: The Corporate Marketing Manager is responsible for the execution of the marketing strategy by creating marketing communication tools and providing sales and marketing support to the organization.

Main Duties:

·        Develop / maintain brand guidelines and ensure consistent adherence to guidelines for all marketing materials and activities

·        Provide writing and editing support for all communication material including promotional materials, website content, newsletters etc’

·        Responsible for art directing, storyboarding and message development for creative design work for various online and offline ads, movies, signage and marketing materials

·        Create and update collateral, presentations, brochures, product sheets, fact sheets, case studies, white papers, web content, newsletters, signage, roll-ups, ads and other sales tools with input from product marketing, product management, executives, sales, PR and customers

·        Assist in the development and execution of online strategies that include search engine optimization, keyword search, search engine marketing and social media

·        Assist in corporate intranet and internet site developing and maintaining content, SEO, PPC campaigns and various lead generation initiatives

·        Assist / plan, organize, execute and manage events including tradeshows, customer and partner events, industry events, sales training sessions and other corporate events

·        Manage public relation activities (press releases, campaigns, events, etc’) aligned with the BU’s requirements and needs

·        Developing creative concepts for consideration in various marketing materials to be used across various media platforms

·        Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with various audiences

·        Measuring and reporting on the performance of all digital marketing campaigns

·        Tracks leads and activity in the sales funnel, Accelerate pipeline, drive revenue, and align marketing and sales


·        Bachelors’ degree in Marketing, Engineering or Business Administration

·        MBA or advanced degree is a plus

·        At least 5 years experience in an international marketing role with a focus on digital/online marketing

·        Experience in managing digital projects such as: website development/optimization, digital analytics, managing and optimizing successful social media, PPC and display campaigns

·        Ability to handle multiple active projects at once and manage priorities and processes

·        Experience in the medical device industry or pharma is a plus

·        Experience with Adobe creative tools is a plus

·        Superior communication and interpersonal skills with proven ability to work with cross-functional teams

·        Proven effectiveness in maintaining effective communication to all stakeholders

CV to: Gal.salem@lumenis.com

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